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May 17, 2011. One Step Ahead ? seminar and the Grönroos Service Research Award

 One Step Ahead in Service – Boost your Business 

Don’t miss this unique seminar on future challenges and opportunities for firms that want to adopt a service perspective in their business and customer relationships.

Welcome to listen to leading thinkers on service management and marketing in the Nordic countries, and to learn from their ground-breaking innovative research. The seminar will open the curtain to what the latest trends and innovations are in service business development. You will leave this meeting with new, provocative ideas for enhancing your personal development and for advancing the competitiveness of your business in order to better serve your customers.

Date & time: 17.5.2011, 8:30 – 11:50

Place: Hanken, Helsinki


8.30 Coffee/tea

9.00 – 9.10 Opening of the Seminar,

Professor, Head of department, Maria Holmlund-Rytkönen

9.10 – 10.00 “Society as a network of complex service systems: the many-to-many approach”

Professor Evert Gummesson, Stockholm University

10.00 – 10.30 “In the marketplace there is only service! Can we finally learn something from this.”

Professor Christian Grönroos

10.30 – 10.50 Pause, juice and mingling

10.50 – 11.30 “One step ahead in serve – a historical review and practical implications for thefuture.”

Professor Tore Strandvik

11.30 – 11.50 Award

This seminar will be arranged to honour the Grönroos Service Research Award, which is presented to scholars in recognition of excellent achievements in service research challenging common understanding anddemonstrating significant originality.The award was established in 2010 by Centre for Relationship Marketing and Service Management (CERS) at Hanken School of Economics. The first receiver of the award will be Professor Evert Gummesson, Stockholm University.

The seminar is in English and free of charge.

More information>>>

Please register by 10.5. by the link below.>


CERS and the department of Marketing, Hanken

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